In what year did the beef brand "BEEF! It's what's for dinner" launch?

The beef brand "BEEF! It's what's for dinner" launched in 1992. This campaign was created as part of a comprehensive effort to promote beef consumption in the United States, particularly in response to declining beef sales during the late 1980s and early 1990s. The campaign's tagline was not only memorable but also resonated with consumers, positioning beef as a staple in American diets. The initiative was part of a broader movement by the beef industry to enhance the image of beef and emphasize its nutritional benefits. This timing in 1992 marked a significant point in agricultural marketing, as it coincided with the rise of food marketing focused on branding and consumer engagement.